Search Engine Optimisation

Getting your site live is just the first step towards your online marketing and it is important that you do everything you can to promote your site in order to get prospective pupils finding it.

Let's face it, printed media advertising is all but dead and online marketing is definitely the way forward.

There is a lot of confusion about how to go about this and there are many well know companies that have made a lot of money by promising 'front page' rankings but very rarely come up with goods.

Where to be seen

Traditionally, when you advertise, you advertise in publications that your target customers are likely to read. This could be your local paper, yellow pages or the local newsagent window.

When looking to be found online, you have to think a little about how you are going to be found. Ask your friends and family where they look when searching for anything on the internet and chances are they will use one of the main search engines such as Google or Yahoo! so it makes sense that this is where you concentrate your efforts.

SEO Cost

It may come as a surprise to hear that SEO is not an exact science and what works for one may not for another. This is because there are so many variables involved. I offer an optimisation service which is based on the experience gained promoting other instructors sites but please note that there is no way this can be a guaranteed service.

The cost for this service is a one off fee of £75 .

An article regarding guaranteed listing can the found on Google's site.